LENNAR | 3D Props + OOH Advertising

Lennar uses destructive 3D creative, to build brand recognition! This creative tells the story about breaking the incredibly frustrating barriers of leasing and renting to become a homeowner. Notice that there is no laundry list of how to go about doing that, no annoying headshots of realtors, no cheesy guarantees about selling or finding a home in 30 days. The ad simply screams "STOP RENTING" with a 3D inflatable wrecking ball… arguably the most dramatic way you could say it… and provides the name of the Real Estate company. It shows people something that they haven't seen before. Yes, it takes a risk in breaking away from what the competition does… which is exactly the point.
 
The concept is the difference between an ad that is memorable, something you want to take a picture of and post and something that you don't see, even though you walked or drove right by it. When an advertiser goes above and beyond what's expected of them with their advertising, audiences notice it but more importantly, they appreciate it.