DREAMGROVE | Editorial + Identity Design

A refreshing editorial launch for a vibrant, green thumb, interior designed focused magazine. Part of the first launch was establishing its look and tone and how to cater to its audience of the younger age as the rise of plants in homes seemingly took over during the pandemic.

This southeastern publication based out of Florida caters to the elevated and prestige beach bum while maintaining its grace and fun throughout. The layouts range from a variety of established styles to keep the reader engaged and continue through, discovering a new way to approach content after each page flip. This is an editorial magazine not looking to cram 17 articles into a spread, but rather create an environment for each article to dedicate its page to.