NOS ENERGY | Out-of-Home Brand Campaign

Thrill seekers are a tried and true bunch of misfits up to no good. Breaking rules is a part of their game. NOS Energy celebrates this crowd of redline, adrenaline junkies. Reinforcing that they are the fuel for their ambitions.

NOS wanted to infiltrate cities through an out-of-home marketing campaign to target the street scene of racers and moto enthusiasts. They wanted to highlight an urban sense of speed in their designs and tear up the vinyl much like speeding tires tears up smoke. Highlighting the adrenaline, thrill-pumping action of hitting the redline. So fuel up, pop the clutch, and live fast.